Packaging: A Source of Information about the Food Products

The information on food packaging is one of the components of marketing information about the product that influence the opinion of consumers about the product. Packaging of food products plays a vital role in marketing and advertising throughout the distribution chain.

The Main Objectives of the Packaging and Package Labelling

Physical Protection for Products

The food product which is enclosed inside the packaging or package may require protection from bacteria, oxygen, temperature, vibration, compression, etc. In other words, it acts as a barrier from oxygen, water vapor, and dust. While some packaging contains oxygen absorbs to help extend shelf life, modified atmospheres or controlled atmospheres are also maintained in some packaging of food products which help in keeping the content clean, fresh, and safe for the intended shelf life, which is the primary concern in a food processing unit.

Information Transmission

In the food processing unit, packaging of food products is not only important for food protection, but also enables product’s economic handling, transportation, and storage. Furthermore, packaging serves, as it provides valuable information about the products such as its characteristics and the purpose of use.

Marketing and Advertising

In general, packaging is also a form of the food protection as the product sits on store shelves waiting for consumers to come along and purchase it. Well, if we talk about its marketing perspectives, packaging is like the dress on the product which can play a vital role in whether the product sells in a new market. Moreover, it is more than just your product’s pretty face, as it is the wrapping material around it which serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean.

Safety and Security

To sell a product in the market, you must ensure its safety and security and the only chance that you have of convincing the consumer to purchase it, is through your packaging. The primary purpose of packaging is safety and the protection of the food inside the packages. However, if you do not have the right packaging material then not just your product will remain unprotected, but it is also at the risk of external damage, with the packaging material itself.

Convenience

In contrast with the past, consumers today want conveniently packaged food products which can be quickly made into meals without sacrificing its quality. As for retailers, convenient packaging provides consumers with greater overall product choice.

To know more, read: Packaging Design Trends For 2019

3 Ways Your Food Processing and Packaging Solutions Can Reduce Packaging Waste

Nowadays, it is very clear that packaging plays a big role in the perceived value of a product, as it keeps the world organized. Whether it’s a carton box or the bottle that holds the delicious liquid particles of your drink together, but it is very important to remember what that means for our environment. However, many food processing and packaging companies have started to produce sustainable packaging to ensure that the footprint they leave once the packaging becomes waste is minimal.

Let’s take a look at some of the different ways of packaging solutions that help decrease packaging waste.

Consider the Packaging Materials

Considering the packaging material is one of the best ways to decrease packaging waste, which are reusable, recyclable, and biodegradable. Sometimes reducing the packaging width by a small amount cannot only reduce the cost but drastically reduce the amount of waste created during the packaging process. Besides, if you don’t have a need for the packaging beyond its initial use, then recycling is a great option. Furthermore, a carton is the best packaging material that gives strength and rigidity. The raw material that is used to produce carton is recycled paper, made on large high precision machinery that can be reused and recycled again and again. Food processing and packaging industry’s insiders believe that increasing production will continue to drive down the cost of packaging made from the renewable resource.

Encourage Minimal Packaging Design

Packaging design is the key element in the success of any product or business. Packaging solutions that incorporate sustainability and recyclability not only helps the environment, but it positions your brand as a leader in the market. The more minimalistic the packaging, the less waste, leading to reduced product cost. Embrace simplicity along with creativity to come up with an attractive and minimalistic design, which leads to consuming less energy to manufacture both the material and the packaging and less fuel is used to transport items. The packaging made from the renewable resource gains traction.

The Right Training Is Very Important

One of the best ways to make the most impact to increase innovative packaging solutions is to ensure that your team trained properly and follows the protocol that you have set up. Sometimes, there may be occasions when waste is being created or it isn’t being disposed of properly because the staffs aren’t aware of the waste disposal processes that have been implemented in the facility and this could either be because they haven’t been given the appropriate training.

To know more, read at: The Imperative Role That A Food Processing Unit Plays In The Industry

 

Latest Food Processing Technologies Used By Food Packaging Companies

It takes years of study and research to implement advance innovations in the food processing industry. Much advanced food and beverage processing technology that was unheard of probably a decade back, are being widely used today. There are several inventions in the food and beverage industry that have faced the considerable amount of flack in the past years owing to the related health concerns. But, as the industry is growing at a rapid pace, many new players have into the market with new technology and new ideas.

Let’s have a look at some of the latest food processing technology that has outlived the resistance and started making an impact on the product manufacturers:

High-Pressure Processing Technology

High-pressure processing (HPP) is a cold pasteurization technique by which the product that has already been sealed in the final package is transferred to a vessel before introduced to a high level of isocratic pressure transmitted by water that helps to maintain the product’s freshness, its flavour, and nutrients of the food. This food processing technology helps many food packaging companies to preserve the freshness of food for a long period.

UHT (Ultra High Temperature) Milk

UHT milk is a breakthrough in the food processing and packaging industry. After the introduction of this technology, packaged milk could now be transported to remotest areas without getting spoiled. Let it mountains, desserts or even beaches, packaged milk is now available in the maximum of the remotest areas. The milk is heated by 135 degree Celsius to kill all the bacteria and pathogens present in the milk. UHT technology increases the shelf life of the packaged milk in the cartons and makes it usable for a longer number of days or even months.

Spray Drying Technology

It is a method of producing a dry powder from a liquid or slurry by rapidly drying with a hot gas (temperature ranging from 160° – 205° depending on the product) and this is done by removing the moisture component from the liquid solution (sometimes called an emulsion), and is sprayed through a nozzle into a chamber that simultaneously has hot air being blown into it.

Ingredient handling

The handling of ingredients in powder form has many advantages and has impacted the food processing industry positively. Powder ingredients have the longer shelf life and are smaller, lighter and more convenient to transport and store. This has led to an increase in powder ingredient use. A wide range of ingredients is available in powder form, including starches, fibers, vitamins, proteins, emulsifiers, stabilizers, spices, flavorings, probiotics, milk, and sugar.

The various powder ingredients have very different characteristics, depending on what raw ingredients they are made from, and how they are modified to fit different processing needs and recipes

For more, read here: How Should A Business Choose Food Packaging Options As Per The Customers?

The Popularity of Paperboard Packaging in Consumers These Days

It has been more than a century since cardboard packaging for food and safety made its way into the food industry, small industry machine companies and other industries. From corrugated to paperboard boxes, they have been ever-improving too. Food packaging companies have managed to make them leak-proof, customizable, flamboyant and even with windows to flaunt the food inside. Contemporary paperboard food boxes are compact, pre-cut and easy to unwrap and go. When anything sticks around for more than a hundred years after their creation, you can tell that the industry is not planning on making efforts to fix what isn’t broken and because they have got a lot of uses, they perhaps aren’t going anywhere anytime soon.

For several years, cardboard and paperboard boxes have also had to contest with other categories, particularly in the food and safety industry. Styrofoam, plastic and aluminum vessels impart many of the same benefits: they are compact, come in numerous sizes; make it easy to store foodstuffs that encompass lots of moisture, etc. So, why have their paperboard associates grown more popular in the last few years? One of the chief reasons, obviously, is the cultural fixation with going green. This is one of the things our society has latched onto that is positive and seems right. Some of the most imperative advantages that plastic doesn’t have, encompass being more environmentally-friendly. They are recyclable and frequently made from recycled materials for one, and consequently, consume fewer natural resources in terms of material and energy. Majority of the resources they do use are renewable and some brands are made from a least of 35% post-consumer supplies.

On top of that, though, countless companies are relishing the fact that they are eye-catching. Paperboard packaging is chicer in appearance and adds a wow factor to any restaurant or food packaging company that decides to use them. Firms can even have their logos printed onto the containers to help with their branding, which shows that they set forth the extra effort for their consumers. Paperboard packaging, because of their well-ordered, folded designs and locking covers don’t necessitate buying separate lids. They already are available in several shapes and dimensions, so restaurants can get everything they require from one provider without having to panic about ending up with more covers than bases. Also, these boxes can hold all the food varieties.

For more, read here at https://foodpackagingandprocessing.weebly.com/blog/how-to-be-environmentally-responsible-when-choosing-a-packaging-company

 

How To Choose The Best Food Packaging Design For Your Business

Underrating the significance of packaging of food products is a certain way to promise that your product sits on the shelf. Individuals will pass your product over in support of others with the better-designed packaging of food products, so it is vital that you contemplate your audience and design your food packaging to attract them.

Picking an eye-catching design

Irrespective of what type of food you are selling, it is important that your product becomes prominent on the shelf. There are several diverse strategies for doing this and the one that you employ will chiefly depend on the kind of food you are marketing and the audience that it is being advertised toward. Beneath, we highlight some common strategies for designing the correct kind of packaging that is eye-catching. Colourful packaging is always a perky idea, particularly when it comes to marketing food that is geared toward kids. Children like bright, joyful colours so it makes sense to package food envisioned for them that way. Neon colours and perky primary colours by glass bottle manufacturers work amazingly for children but might not work so well for more mature spectators.

Sophisticatedly designed flexible packaging materials are a worthy idea for food items that are being marketed to a ritzier crowd. For instance, it is suggested to pack high-quality cheese in a sophisticated and stylish packaging. Pet food should be packed with both the pet and its owner in mind. You virtually always want to integrate a picture of the animal that the food is envisioned for; simultaneously, the packaging should reflect all the remarkable reasons why a pet owner should purchase it for his or her woolly friend. Nutritious images of fresh fruit, vegetables and grains work very well when it comes to flexible packaging materials for health foods. It is also smart to comprise lots of verbiage on such packaging that emphasizes the healthful advantages of the food that you are vending. Above everything else, you want healthy food to look nourishing and delicious so that folks will actually want to purchase it. Chocolate bars and sweets usually make folks feel happy-go-lucky and joyful and as such, should be wrapped in brightly designed and fun packaging. Prompting those feelings in customers inspires them to purchase snack foods in the first place.

You can read more, visit at https://foodpackagingandprocessing.weebly.com/blog/role-of-opting-for-high-quality-packaging-food-cartons

The Evolution That Has Taken Place In Food Processing And Food Packaging Industry

Food is one product that requires vigilant packaging. This owes to the strict regulations and criteria imposed with regard to health issues occurring from erroneous packaging. Accordingly, food packaging supplies should be apt to provide better health protection and convenience to customers as well as a low impact on the environment. This is perhaps one of the principal uses of packaging in the contemporary world today. In many countries, lots of food is still bought fresh every day from a market stall, a butcher or a fish shop, all of which food comes with almost no packaging at all, except a simple bag to take it away in. However, in many other nations, massive quantities of food are sold pre-packaged. The kinds of food packaging you might come across do differ a lot and several food and beverage suppliers are looking at ways to decrease their food packaging so as to cut down on the total volume of packaging that the end consumer usually ends up throwing away. Several food and beverage suppliers are also eyeing at ways to change the packaging to more eco-friendly approaches, with a move to offer more biodegradable and eco-friendly forms of food packaging in food processing industry.

Just a couple of years back, a hefty amount of fresh supermarket food was sold in polystyrene-based trays, with a plastic film casing over the top of the foodstuff to keep it fresh. In several cases, this meant 100 percent of the packaging could not be recycled. However, now, more foods, both frozen and fresh, now feature cardboard or aluminium packaging that is recyclable. Lots of frozen food is still vended in plastic packaging, however once discarded, this does not occupy very much space and when biodegradable plastic is used henceforth, this packaging will be a much greener alternative. Food packaging and food processing industry in India will certainly see voluminous modifications in the subsequent few years.

Food packaging and food processing industry in India is an enormous one presently. Efforts on part of the industry to go green are assured to result in positive changes. Biodegradable food packaging is a new drift that has found popularity amid the customers as well. There are lighter, easy to discard and inexpensive options as equated to the regular packaging alternatives for food. Imperative biodegradable packaging options for food and beverages consist of biodegradable containers, trays and paper bags, pouches, etc.

For more, you can read here:

https://packagingandprocessingsolutions.blogspot.in/2018/05/most-reliable-company-for-green-packaging-supplies.html